Maxperience, Meditration tie up for safety in motorsports, adventure events

Maxperience, an experiential marketing agency, signed a long-term MOU (Memorandum of Understanding) with Meditration, a medical backup provider, for securing comprehensive medical services for all its events. Maxperience specialises in auto events & motorsports, and Meditration provides specialised medical backup solutions to adventurers and organisations.

Meditration offers a myriad of services, and Maxperience is availing all of them/ a wide range of those, including on-site trained paramedics, ICU care ambulances, emergency assistance, high-altitude assistance and medication supply. The move comes amidst growing consideration for safety and timely medical attention during adventure events, among the larger industry. Further, it resonates the need for extensive medical support in the field, when motosports is gaining popularity in the country, especially with India having hosted its first-ever MotoGP Grand Prix over the weekend.

Commenting on the signing of the MOU, Arvind Balan, Co-Founder & CEO, Maxperience, said, “In any event, especially during adventure sports, safety is the utmost priority. We have always aimed to ensure medical security for the participants and all the people involved in our events. This partnership with Meditration further solidifies our efforts in the same direction and aligns us with a team of not just healthcare experts, but those who keenly understand the nuances of extreme environments and adventure activities.”

Nishant Singh, Co-Founder, Meditration, said, “We believe that your adventures and expeditions should be about your wanderlust, or the adrenaline that comes with it, or simply feeling free, and not be dampened by medical and safety concerns. So, our mission is to be your ultimate adventure medical partner. With the new partnership with Maxperience, the aim is to provide them with state-of-the-art services, ensuring a comprehensive medical care at all their events.”

Maxperience regularly executes auto and adventure experiences for a variety of clients, namely Hero MotoCorp, MG Motors, Polaris, Suzuki and many more. The agency has organised renowned events like the ‘Ultimate Desert Challenge’, India’s only desert-based off-roading competition; and XDrags by Hero MotoCorp Ltd., etc.